Move with Compassion
Brand campaign
As part of Compassion International's global rebrand launch, the "move with compassion" top-of-funnel brand campaign aimed to build brand awareness among new supporters and drive lead generation and conversion across all Compassion's products.
Inspired by the biblical story of the Good Samaritan, the "move with compassion" campaign embodies the message that just as the Samaritan's heart was moved with compassion, so too should the hearts of Jesus' followers. Through this brand message, Compassion invites supporters to join the mission of releasing children from poverty in Jesus' name.
By using positive imagery and a fluid, playful visual device, we expressed both the idea of movement and the restoration that a move of compassion can bring.
As creative lead, I curated the art direction for the photography and created the visual identity for this campaign.
